Sales Focus For Small Business

There are many opinions on how to to gain success in sales  for your business.

Cut out the nonsense, here's the truth.

Focus on crafting and perfecting a product or service that is VALUABLE.  There are many businesses, companies, small LLCs' and the like trying to peddle poor products and services. Don't be one.

When you have a product that seriously fills a need in your community or market, the next step is delivering.

No need to have the cheapest prices or a higher quantity per sale. Just deliver an excellent end product.

Nobody needs to feel like they're being sold anything.

Are you a tree service?

Here's your pitch...

"We cut trees. We are professional, safe and keep your yard in tact when we remove the debris.

Do you have any trees that make you question the safety of your property?"

The answer is yes or no. You can't and shouldn't create the need, that is the source of buyers remorse.

Are you an insurance agent?

Here's your pitch...

"I offer insurance at a price that is extraordinarily affordable and if you ever have any issues I will go to battle on your behalf. I care about you, your family and have your best interest in mind."

Again, the answer is okay or no thanks. Squeezing a sale out of someone will always result in buyers remorse or even worse, a bad reputation.

The best piece of advise I can give you on sales... increase the quality of your product. Theres a reason why nobody wants your product and it's because it's not worth buying! Watch companies that focus on being the most valuable in their market dominate for decades.

The fact exists whether we like it or not. Great products and services sell themselves.